Every great story begins with a small spark — and ours was lit on 21st June 2022, in the quiet yet industrious town of Varkute Malwadi, Satara. With nothing more than ambition, commitment, and a simple idea — to make delicious, affordable snacks — we started our journey in the Fryums category, operating from a modest unit in a small industrial belt.

From those early days, we’ve believed in one thing: snacks are not just food; they’re moments of joy. Whether it’s a child’s tiffin box, an evening tea-time break, or a festive family gathering — our snacks were crafted to bring smiles, one bite at a time.

Driven by growing demand and a loyal customer base, we continued to expand our horizons — not just in scale, but in variety and quality. What started with just a few fryum-based products soon transformed into a full-fledged snack range. Today, we proudly offer 32 carefully developed products across multiple categories, including: